10pt

2025年第24届马来西亚国际食品饮料商贸展

THE EXHIBITION展会介绍

　　 展会时间：2025 年7月31日-8月1日

　　Exhibition time: July 31st to August 1st, 2025

　　展馆地点：马来西亚~吉隆坡~KLCC(Hall 1~Hall 7，七大馆)

　　Venue: Malaysia~Kuala Lumpur~KLCC (Hall 1~Hall 7, Seven Pavilions)

　　同期举办：第 15 届马来西亚食品饮料加工及包装设备展

　　Simultaneously held: 15th Malaysia Food and Beverage Processing and Packaging Equipment Exhibition

Exhibition Scope展品范围

　　展品大项

　　Major exhibits

　　新鲜水果、蔬菜、干果/糖果、饼干和面点等休闲食品/新鲜半成品、速成品、即食食 品/加工食品/冷冻食品//罐头食品/烘培食品/速冻食品/健康有机食品/儿童食品 和保健品/杂货类/高档美食/葡萄酒及烈酒/酒精饮料/非酒精饮料/犹太食品/ 清真食品/香草及香料/新鲜农产品/肉禽/茶&茶工艺/咖啡工艺、咖啡馆/咖啡调白剂、 糖、牛奶、调味及糖浆/咖啡豆/海鲜、贝类制品/冷冻水产品/等

　　Leisure foods such as fresh fruits, vegetables, dried fruits/candies, cookies, and pastries/fresh semi-finished products, instant products, ready to eat foods/processed foods/frozen foods/canned foods/baked goods/frozen foods/healthy organic foods/children"s food and health products/groceries/high-end cuisine/grape wine and spirits/alcoholic beverages/non-alcoholic beverages/Jewish food/halal food/herbs and spices/fresh agricultural products/meat and poultry/tea&tea crafts/coffee crafts, cafes/coffee whitening agents, sugar, milk, seasoning and syrup/coffee beans/seafood, shellfish products/frozen aquatic products/etc

THE DATA展会数据

　　饮食品市场分析

　　Analysis of the Food and Beverage Market

　　 据“人口时钟” 统计，2024 年马来西亚的人口近 3 千 4 百万人大关。其中土著(含马来人)约占 67.4%，其次为华人占 24.6%，印度人占 7.3%，以及其它少数民族占 0.7%。人均国民收入为美金 1 万零 60 元，属中上收入阶层国家(中产阶层占总人口约 3/4)。马来西亚是一个高度依赖国际贸易的开发经济体，高度依赖进口食品及食材，伴随着GDP 稳健增长，饮食品市场日趋多样化，食品供应来自国内及海外。

　　According to the "Population Clock" statistics, the population of Malaysia is expected to reach nearly 34 million in 2024. Among them, indigenous people (including Malays) account for about 67.4%, followed by Chinese people at 24.6%, Indians at 7.3%, and other ethnic minorities at 0.7%. The per capita national income is 1060 US dollars, belonging to the upper middle income class of countries (the middle class accounts for about 3/4 of the total population). Malaysia is a highly dependent developing economy on international trade, heavily reliant on imported food and ingredients. With steady GDP growth, the food and beverage market is becoming increasingly diversified, with food supply coming from both domestic and overseas sources.

　　 马来西亚作为东盟自由贸易区的成员国，执行 AFTA 条例中的：“普遍有效优惠关税”透过东盟区域自由贸易协定签署合作的国家包括：中国、日本、韩国、澳洲、纽西兰、印度。作为东盟市场的入口，自 1986 年开放吸引外资以来，成功地吸引大量外资来马投资。根据马来西亚投资发展局(MIDA)顷发布之统计数据显示，依照产业别区分：食品工业成长 8.7%(2011 年成长 4.7%)、饮料工业成长 8.4%(2011 年成长 3.0%)。

　　As a member of the ASEAN Free Trade Area, Malaysia implements the "Generally Effective Preferential Tariffs" under the AFTA regulations. Countries that cooperate through the ASEAN Regional Free Trade Agreement include China, Japan, South Korea, Australia, New Zealand, and India. As an entrance to the ASEAN market, Malaysia has successfully attracted a large amount of foreign investment since its opening to attract foreign investment in 1986. According to statistics released by the Malaysian Investment Development Authority (MIDA), by industry, the food industry grew by 8.7% (4.7% in 2011) and the beverage industry grew by 8.4% (3.0% in 2011).

　　 马来西亚是全球最大的清真食品出口国，正全力发展为国际清真食品中心，是进军全球14 亿人口清真市场的最佳跳板。目前马国伊斯兰教发展署(JAKIM)所发的清真认证获得 22 个国家 42 个回教协会承认，换言之若取得马国清真认证，等于具有回教国家的通行证，有利拓展广大回教食品市场。

　　Malaysia is the world"s largest exporter of halal food and is striving to develop into an international halal food center, making it the best springboard to enter the global halal market with a population of 1.4 billion. At present, the Halal certification issued by the Islamic Development Agency of Malaysia (JAKIM) has been recognized by 42 Islamic associations in 22 countries. In other words, obtaining Halal certification in Malaysia is equivalent to having a pass to a Muslim country, which is beneficial for expanding the vast Islamic food market.

　　 马亚西亚政府视农业为国家经济的第三增长引擎，2015 年预计拨款 60 亿马币以充作农业相关发展计划，大幅提升农业市场竞争力及商业价值。这项措施提供了海外伙伴另一个商机--投资或与本地商家合资开拓马国的农业市场及食品加工业。

　　The Malaysian government regards agriculture as the third growth engine of the national economy and is expected to allocate 6 billion Malaysian Ringgit in 2015 for agricultural related development plans, significantly enhancing the competitiveness and commercial value of the agricultural market. This measure provides another business opportunity for overseas partners - investing or partnering with local businesses to explore Malaysia"s agricultural market and food processing industry.

　　 马来西亚杂货零售行业相当成熟，据马来西亚零售组织的资料显示：市面上 60%的食品从传统超市及专卖店购得。国际商业观察(BMI)的数据显示马来西亚的食品零售业市值为：美金 150 亿，并预计在 2024 年达至美金 240 亿。霸级市场及大型商店遍布马来西亚各城市，成了城市约：45%~60%消费者主要采购食品的来源。

　　The Malaysian grocery retail industry is quite mature. According to data from Malaysian retail organizations, 60% of the food on the market is purchased from traditional supermarkets and specialty stores. According to data from BMI, the market value of Malaysia"s food retail industry is $15 billion and is expected to reach $24 billion by 2024. Top tier markets and large stores are scattered throughout various cities in Malaysia, becoming the main source of food purchases for approximately 45% to 60% of consumers in these cities.

　　【展会介绍】

　　Exhibition Introduction

　　该展已获 UFI 国际展览联盟认证，为马来西亚顶级食品饮料商贸展，历史悠久，影响力巨大。获得马来西亚农业及农基工业部(MOA)、马来西亚农业发展局(MARDI)、马来西亚旅游文化部(MOTAC)、马来西亚酒店协会(MAH)、国内贸易部及合作社消费部(KDNKK)及科学技术、创新部(MOSTI)、马来西亚对外贸易发展公司(MATRADE)、马来西亚会议与展览局(MYCEB)、马来西亚出口商协会(MEXPA)、马来西亚咖啡与茶叶协会(MACATI)、上海渔业贸易协会(SFTA)、台湾区海鲜冷冻同业工业协会(TFSIA)、日本水产协会(JFA)、越南海鲜出口加工协会(VASEP)、韩国远洋渔业协会(KOFA)、缅甸渔业协会(MFF)等支持，并得到马来西亚贸易工业部(MITI)等认可。

　　The exhibition has been certified by the UFI International Exhibition Alliance and is Malaysia"s top food and beverage trade show with a long history and huge influence. Obtained certifications from the Malaysian Ministry of Agriculture and Agro Industries (MOA), Malaysian Agricultural Development Authority (MARDI), Malaysian Ministry of Tourism and Culture (MOTAC), Malaysian Hotel Association (MAH), Ministry of Domestic Trade and Cooperative Consumption (KDNKK), Ministry of Science, Technology and Innovation (MOSTI), Malaysian External Trade Development Corporation (MATRADE), Malaysian Convention and Exhibition Board (MYCEB), Malaysian Exporters Association (MEXPA), Malaysian Coffee and Tea Association (MACATI), Shanghai Fisheries Trade Association (SFTA), Taiwan Seafood Frozen Industry Association (TFSIA), Japan Fisheries Association (JFA), Vietnam Seafood Export Processing Association (VASEP), South Korea Ocean Fisheries Association (KOCA). Supported by KOFA, Myanmar Fisheries Association (MFF), and recognized by the Malaysian Ministry of Trade and Industry (MITI).

　　上届展会上，大量的中国制造，吸引了众多关注，历届展会得到中国农业部、福建务厅、浙江省商务厅、广西省商务厅、江西省商务厅、湖南省商务厅、新疆商务厅、 云南省商务厅、广东省商务厅等众多政府及协会大力支持及筹组中国馆莅临现场参展。 2025 年我司继续作为中国独家总代理组织中国相关企业/政府/行业协会参展，符合中 小企业标准的企业，我司将协助申请“中小企业国际市场开拓资金补贴”。

　　At the previous exhibition, a large number of Chinese made products attracted a lot of attention. Previous exhibitions have received strong support from the Chinese Ministry of Agriculture, Fujian Provincial Department of Commerce, Zhejiang Provincial Department of Commerce, Guangxi Provincial Department of Commerce, Jiangxi Provincial Department of Commerce, Hunan Provincial Department of Commerce, Xinjiang Provincial Department of Commerce, Yunnan Provincial Department of Commerce, Guangdong Provincial Department of Commerce and many other governments and associations, and organized the China Pavilion to participate in the exhibition. In 2025, our company will continue to act as the exclusive general agent in China to organize Chinese related enterprises/governments/industry associations to participate in exhibitions. For enterprises that meet the standards of small and medium-sized enterprises, our company will assist in applying for the "Small and Medium sized Enterprise International Market Development Fund Subsidy".

　　由主办大会 Constellar Exhibitions Malaysia Sdn. Bhd.承办，ConstellarExhibitions 为新加坡报业控股集团 Singapore Press Holdings (SPH)旗下子公司，每年举办 22 场展览活动。2022 年大会与新加坡星域展览正式合资成立 ConstellarExhibitions Malaysia Sdn. Bhd.。目前除马来西亚，菲律宾及缅甸皆设有分公司，为广大东协市场带来最优质的展会活动服务。

　　Hosted by Constellar Exhibitions Malaysia Sdn. Bhd., ConstellarExhibitions is a subsidiary of Singapore Press Holdings (SPH) and hosts 22 exhibition events annually. In 2022, ConstellarExhibitions Malaysia Sdn. Bhd. was officially established as a joint venture between the conference and Singapore Star Region Exhibition. At present, except for Malaysia, there are branch offices in the Philippines and Myanmar, providing the highest quality exhibition and event services to the ASEAN market.

　　2024 现场实况图锦

　　2024 Live Scene Picture Brocade

　　2024 年展会报告

　　2024 Exhibition Report

　　展出面积：约 20,000 平方米

　　Exhibition area: approximately 20000 square meters

　　参展家数：455 家

　　Number of exhibitors: 455

　　参展国家/地区：17 个

　　Participating countries/regions: 17

　　商贸观展人数：约 19,001 人次

　　Number of attendees for commercial exhibitions: approximately 19001 people

　　参观者国别：63 个

　　Visitor countries: 63

　　成效额：约 USD220 Million。

　　Effect amount: Approximately USD220 million.

　　170 场商贸配对会

　　170 business matching events

　　95%的展商满意观众的数量

　　95% of exhibitors are satisfied with the number of visitors

　　96.6%的观众满意观众的质量

　　96.6% of the audience is satisfied with the quality of the audience

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